Where to sell your streetwear brand online

The right place depends on what you sell. For an independent brand selling its own designs in limited drops, Drop 9 is built for exactly that: $0 to start, a 10% platform fee that falls to 6% as your sales grow, and drop tools like scheduled releases and countdown reminders. Depop is built around secondhand fashion, Grailed around designer, vintage and streetwear pieces, Etsy accepts original designs made by a production partner, and your own Shopify store gives you full control for a plan fee while you bring every buyer yourself.

Drop 9 vs Depop vs Grailed vs Etsy vs your own store (fees checked Oct 5, 2026)

Where should I sell my streetwear brand online?

It depends on what you sell. For an independent brand selling its own designs in limited drops, Drop 9 is built for that: $0 to start, drop tools such as scheduled releases and countdown reminders, and a storefront that sells on the web and in the app. Depop is built around secondhand fashion, Grailed around designer, vintage and streetwear pieces, Etsy accepts original designs made by a production partner, and your own store gives you full control while you bring every buyer yourself.

What does it cost to sell on Drop 9?

Nothing to start, with no subscription and no listing fees. When you make a sale, Drop 9 takes a 10% platform fee, falling to 8%, 7% and 6% as your average sales pass $2,000, $5,000 and $10,000 a month, plus card processing of 2.9% + 30¢.

How much do you keep from a $50 sale on each platform?

Before shipping and sales tax, with no ads or boosts: $43.25 on Drop 9, $47.90 on Depop (US sellers), $44.76 on Grailed, $44.80 on Etsy (US sellers) and $48.25 on a Shopify Basic store before its $39 plan fee. Fees checked on each company’s own pages on Oct 5, 2026.

Is Drop 9 cheaper than Depop or Grailed?

Not per sale on a $50 item: Depop charges US sellers no selling fee, and Grailed takes 6% on sales under $120. Drop 9 charges a platform fee for a marketplace built only for independent streetwear brands and their drops, with no subscription.

Do I need my own store as well?

Not to start selling: a Drop 9 storefront takes orders on the web and in the app, with shipping labels and Stripe payouts in your dashboard. You can add your own site later for full control.